Paseo El Hatillo unveiled its new brand identity as part of an evolutionary phase aimed at strengthening its market position and keeping pace with the dynamism of the retail sector in Venezuela.
The event brought together industry representatives, partners, and spokespersons linked to the retail ecosystem for a gathering that highlighted growth prospects, the recovery of organized retail, and the value of shopping centers as spaces for the city, the community, and economic activity.
Paseo El Hatillo’s rebranding is part of a vision aimed at strengthening its connection with its surroundings and the surrounding community, as it undergoes a transformation and renovation of its spaces. The event concluded with a musical performance by the Gran Mariscal de Ayacucho Orchestra, conducted by Elisa Vegas.
With this new phase, Paseo El Hatillo reaffirms its role as a strategic asset within Invaca’s portfolio and as a meeting place for commercial, cultural, and urban experiences.
Note adapted from a publication by Bitacora Económica
